Staff publications (SoM)
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Browsing Staff publications (SoM) by Type "Working Paper"
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Item Open Access Achieving Excellence in Customer Relationship Management(School of Management, Cranfield University, 2002-12) Clark, Moira; McDonald, Malcolm; Smith, BrianThis report covers the work of the Cranfield CRM Research Formn for the first year of its operation Directed and funded by a group of organisations across many sectors, the goals of the Forum are to enable excellence in Customer Relationship Management (CRM) by defining and understanding this important management process.Item Open Access Effectiveness of French management: analysis of the behaviour, attitudes and business impact of top managers(1994) Myers, Andrew; Kakabadse, Andrew P.; Gordon, C.; Alderson, SiobhanThe findings in this paper are based on the results of a postal survey of 168 top level managers in French organisations. Demographic variables, behavioural characteristics and measures of business impact have been linked in order to discover whether organisational infrastructure concerns, educational achievements of top management, or the behaviour of top management, or a combination of these, influence the business performance of French private sector organisations. The results show that the level of qualification attained does not indicate whether French senior managers will perform effectively, nor is the configuration of organisation structure significant for effective management. Crucial, however, are the attitudes and behaviour of senior managers, who are identified as significantly impacting on group and organisational performance. It is considered that four areas of management are pertinent to the continued growth and development of French senior managers, namely enhancing the ability to respond positively to feedback, enhancing interfacing skills, effective use of consultants and assisting managers to be high achievers.Item Open Access GAMs, KAMs and Relationship Managers: What they do and how to find them(School of Management, Cranfield University, 2008-01) Davies, Iain; Holt, Sue; Ryals, LynetteItem Open Access Innovation and the New Consumer(School of Management, Cranfield University, 2005-02-01) Roberts, DeborahItem Open Access MSc Thesis Preparation(Cranfield University, 2007-01-01) Morgan, ChrisItem Open Access Social intrapreneurs - an extra force for sustainability(Cranfield University School of Management, 2011-01) Grayson, David; McLaren, Melody; Spitzeck, HeikoItem Open Access Strategic Intent in KAM: How customers and suppliers view their KAM relationships(School of Management, Cranfield University, 2005-11) Bruce, Lyndsey; Ryals, LynetteItem Open Access Using internal marketing to engage employees in corporate responsibility(Cranfield University School of Management, 2010-12) Grayson, David; Sanchez-Hernandez, M. Isabel