Using internal marketing to engage employees in corporate responsibility
Date
2010-12
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Cranfield University School of Management
Department
Type
Working Paper
ISSN
Format
Free to read from
Citation
David Grayson and M. Isabel Sanchez-Hernandez, Using internal marketing to engage employees in corporate responsibility, Doughty Centre for Corporate Responsibility at the Cranfield School of Management