Achieving Excellence in Customer Relationship Management
Date
2002-12
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
School of Management, Cranfield University
Department
Type
Working Paper
ISSN
Format
Free to read from
Citation
Clark M, McDonald M, Smith B. (2002) Achieving Excellence in Customer Relationship Management. Cranfield School of Management
Abstract
This report covers the work of the Cranfield CRM Research Formn for the first year of its operation Directed and funded by a group of organisations across many sectors, the goals of the Forum are to enable excellence in Customer Relationship Management (CRM) by defining and understanding this important management process.