Strategic Intent in KAM: How customers and suppliers view their KAM relationships

Files

Strategic Intent in KAM_2005.pdf (8.66 MB)

Date

2005-11

Authors

Bruce, Lyndsey
Ryals, Lynette

Advisors

Journal Title

Journal ISSN

Volume Title

Publisher

School of Management, Cranfield University

Department

Type

Working Paper

ISSN

item.page.extent-format

URI

http://dspace.lib.cranfield.ac.uk/handle/1826/13427

Citation

Abstract

Description

item.page.description-software

item.page.type-software-language

item.page.identifier-giturl

Keywords

Rights

item.page.relationships

item.page.relationships

item.page.relation-supplements

Collections

Staff publications (SoM)