Resource sharing in business-to-business contexts: a conceptualisation and guide for future research

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dc.contributor.authorVon Dem Berge, Karina
dc.contributor.authorJuttner-Schlange, Uta
dc.contributor.authorMaklan, Stan
dc.date.accessioned2023-09-08T10:42:23Z
dc.date.available2023-09-08T10:42:23Z
dc.date.issued2022-05-24
dc.description.abstractThe purpose of the study is to conceptualise sharing in the B2B context by reviewing three literature fields, which deal with B2B sharing but have not yet been integrated: B2B sharing economy, horizontal collaboration, and industrial symbiosis. A systematic literature review is used, based on 51 studies from the three fields. Findings are structured into: 1) Four key conceptual constructs – actors (who), resources (what), governance (how), motivations (why) and 2) Implementation barriers of B2B sharing. From an integrated view on constructs and related barriers, three research avenues are identified. This study contributes to the development of B2B sharing, an emerging field which is subsumed under the sharing economy but, compared to C2C sharing, under researched and practiced. No study has yet investigated the origins and scope of this ill-defined concept, linked the current knowledge, and focused on the specific implementation barriers as a requirement for further advancing the field.en_UK
dc.identifier.citationVon dem Berge K, Juettner U, Maklan S. (2022) Resource sharing in business-to-business contexts: a conceptualisation and guide for future research. In: 51st EMAC Annual Conference, 2022, 24-27 May 2022, Budapest, Hungaryen_UK
dc.identifier.urihttps://proceedings.emac-online.org/
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/20193
dc.language.isoenen_UK
dc.publisherEuropean Marketing Academyen_UK
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectB2B sharing economyen_UK
dc.subjecthorizontal collaborationen_UK
dc.subjectindustrial symbiosis Track: Business-To-Business Marketing & Supply Chain Managementen_UK
dc.titleResource sharing in business-to-business contexts: a conceptualisation and guide for future researchen_UK
dc.typeConference paperen_UK

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