Resource sharing in business-to-business contexts: a conceptualisation and guide for future research

Date

2022-05-24

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Volume Title

Publisher

European Marketing Academy

Department

Type

Conference paper

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Format

Free to read from

Citation

Von dem Berge K, Juettner U, Maklan S. (2022) Resource sharing in business-to-business contexts: a conceptualisation and guide for future research. In: 51st EMAC Annual Conference, 2022, 24-27 May 2022, Budapest, Hungary

Abstract

The purpose of the study is to conceptualise sharing in the B2B context by reviewing three literature fields, which deal with B2B sharing but have not yet been integrated: B2B sharing economy, horizontal collaboration, and industrial symbiosis. A systematic literature review is used, based on 51 studies from the three fields. Findings are structured into:

  1. Four key conceptual constructs – actors (who), resources (what), governance (how), motivations (why) and 2) Implementation barriers of B2B sharing. From an integrated view on constructs and related barriers, three research avenues are identified. This study contributes to the development of B2B sharing, an emerging field which is subsumed under the sharing economy but, compared to C2C sharing, under researched and practiced. No study has yet investigated the origins and scope of this ill-defined concept, linked the current knowledge, and focused on the specific implementation barriers as a requirement for further advancing the field.

Description

Software Description

Software Language

Github

Keywords

B2B sharing economy, horizontal collaboration, industrial symbiosis Track: Business-To-Business Marketing & Supply Chain Management

DOI

Rights

Attribution-NonCommercial 4.0 International

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