Why your customers' social identities matter

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dc.contributor.authorChampniss, Guy
dc.contributor.authorWilson, Hugh
dc.contributor.authorMacdonald, Emma K.
dc.date.accessioned2017-05-30T10:23:44Z
dc.date.available2017-05-30T10:23:44Z
dc.date.issued2014-12-22
dc.description.abstractWhy don’t customers do what they say they’ll do? Consider the experience of the home appliance manufacturer Electrolux. On the basis of its customer feedback, it once contemplated offering free washing machines and using smart technology inside them to charge customers by the wash.en_UK
dc.identifier.citationGuy Champniss, Hugh N. Wilson and Emma K. Macdonald. Why your customers' social identities matter. Harvard Business Review. 2014. Vol 93, Iss 1-2, pp88-96en_UK
dc.identifier.issn0017-8012
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/11937
dc.identifier.urihttps://hbr.org/2015/01/why-your-customers-social-identities-matter
dc.language.isoenen_UK
dc.publisherHarvard Business Reviewen_UK
dc.titleWhy your customers' social identities matteren_UK
dc.typeArticleen_UK

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