Achieving Excellence in Customer Relationship Management

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dc.contributor.authorClark, Moira
dc.contributor.authorMcDonald, Malcolm
dc.contributor.authorSmith, Brian
dc.date.accessioned2018-08-22T17:47:46Z
dc.date.available2018-08-22T17:47:46Z
dc.date.issued2002-12
dc.description.abstractThis report covers the work of the Cranfield CRM Research Formn for the first year of its operation Directed and funded by a group of organisations across many sectors, the goals of the Forum are to enable excellence in Customer Relationship Management (CRM) by defining and understanding this important management process.
dc.identifier.citationClark M, McDonald M, Smith B. (2002) Achieving Excellence in Customer Relationship Management. Cranfield School of Management
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13423
dc.language.isoenen_UK
dc.publisherSchool of Management, Cranfield Universityen_UK
dc.titleAchieving Excellence in Customer Relationship Managementen_UK
dc.typeWorking Paperen_UK

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