Best practice: charity marketing
| dc.contributor.author | Blades, Fiona | - |
| dc.contributor.author | Macdonald, Emma K. | - |
| dc.contributor.author | Wilson, Hugh | - |
| dc.date.accessioned | 2013-02-01T23:02:06Z | |
| dc.date.available | 2013-02-01T23:02:06Z | |
| dc.date.issued | 2012-02-01T00:00:00Z | - |
| dc.description.abstract | Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates | en_UK |
| dc.identifier.citation | Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43. | |
| dc.identifier.issn | 0001-8295 | - |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/7816 | |
| dc.language.iso | en_UK | - |
| dc.rights | The definitive version of this paper is available at www.warc.com/admap | |
| dc.subject | charity marketing | en_UK |
| dc.subject | social media | en_UK |
| dc.subject | charity brand | en_UK |
| dc.subject | authenticity | en_UK |
| dc.subject | advocacy | en_UK |
| dc.title | Best practice: charity marketing | en_UK |
| dc.type | Article | - |