Best practice: charity marketing
Date
2012-02-01T00:00:00Z
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Department
Type
Article
ISSN
0001-8295
Format
Free to read from
Citation
Fiona Blades, Emma Macdonald & Hugh Wilson, Best practice: charity marketing, Admap, February 2012, Pages 42-43.
Abstract
Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates
Description
Software Description
Software Language
Github
Keywords
charity marketing, social media, charity brand, authenticity, advocacy
DOI
Rights
The definitive version of this paper is available at www.warc.com/admap