Best practice: immersive market research

Date

2011-11-01T00:00:00Z

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Article

ISSN

0001-8295

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Citation

Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.

Abstract

When and how to use immersive techniques for understanding customers

Description

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Keywords

market research, ethnography, customer insight, negnography, experience tracking

Rights

The definitive version of this paper is available at www.warc.com/admap

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