Best practice: immersive market research
Date
2011-11-01T00:00:00Z
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Department
Type
Article
ISSN
0001-8295
Format
Citation
Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.
Abstract
When and how to use immersive techniques for understanding customers
Description
Software Description
Software Language
Github
Keywords
market research, ethnography, customer insight, negnography, experience tracking
DOI
Rights
The definitive version of this paper is available at www.warc.com/admap