Best practice: immersive market research
Date
2011-11-01T00:00:00Z
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Article
ISSN
0001-8295
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Citation
Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.
Abstract
When and how to use immersive techniques for understanding customers
Description
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Keywords
market research, ethnography, customer insight, negnography, experience tracking
Rights
The definitive version of this paper is available at www.warc.com/admap