Best practice: immersive market research
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Best practice: immersive market research
Macdonald, Emma K.
;
Wilson, Hugh
URI:
http://dspace.lib.cranfield.ac.uk/handle/1826/7815
Date:
2011-11-01
Citation:
Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.
Abstract:
When and how to use immersive techniques for understanding customers
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