Best practice: immersive market research

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dc.contributor.authorMacdonald, Emma K.-
dc.contributor.authorWilson, Hugh-
dc.date.accessioned2013-02-01T23:02:00Z
dc.date.available2013-02-01T23:02:00Z
dc.date.issued2011-11-01T00:00:00Z-
dc.description.abstractWhen and how to use immersive techniques for understanding customersen_UK
dc.identifier.citationEmma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.
dc.identifier.issn0001-8295-
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/7815
dc.language.isoen_UK-
dc.rightsThe definitive version of this paper is available at www.warc.com/admap
dc.subjectmarket researchen_UK
dc.subjectethnographyen_UK
dc.subjectcustomer insighten_UK
dc.subjectnegnographyen_UK
dc.subjectexperience trackingen_UK
dc.titleBest practice: immersive market researchen_UK
dc.typeArticle-

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