The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

Schmitt, R.; Schumacher, S.; Scharrenberg, C.

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dc.contributor.author	Schmitt, R.
dc.contributor.author	Schumacher, S.
dc.contributor.author	Scharrenberg, C.
dc.contributor.editor	Rajkumar Roy
dc.contributor.editor	Essam Shehab
dc.date.accessioned	2009-10-23T13:57:09Z
dc.date.available	2009-10-23T13:57:09Z
dc.date.copyright	2009
dc.date.issued	2009-04-01
dc.identifier.citation	R. Schmitt, S. Schumacher, C. Scharrenberg, The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp331	en_UK
dc.identifier.isbn	978-0-9557436-5-8
dc.identifier.uri	http://hdl.handle.net/1826/3874
dc.description	Organised by: Cranfield University	en_UK
dc.description.abstract	Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.	en_UK
dc.description.sponsorship	Mori Seiki – The Machine Tool Company	en_UK
dc.language.iso	en	en_UK
dc.publisher	Cranfield University Press	en_UK
dc.relation.ispartof	Proceedings of the 19th CIRP Design Conference – Competitive Design
dc.rights	Copyright: Cranfield University 2009
dc.subject	Internationalisation	en_UK
dc.subject	Service	en_UK
dc.subject	China	en_UK
dc.title	The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry	en_UK
dc.type	Conference paper	en_UK