Please use this identifier to cite or link to this item:
http://dspace.lib.cranfield.ac.uk/handle/1826/3874
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| Document Type: | Conference paper |
| Title: | The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry |
| Authors: | Schmitt, R.
Schumacher, S.
Scharrenberg, C. |
| Issue Date: | 1-Apr-2009 |
| Citation: | R. Schmitt, S. Schumacher, C. Scharrenberg, The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp331 |
| Abstract: | Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather
low. Especially western small and medium-sized service providing enterprises face different problems when
they try to establish a business in China. Therefore an approach has been developed within a research
project, which aims to support these companies in planning and successfully realising a service market entry
in China. Methods are presented, which allow a systematic benchmark and selection of the target markets
and a detailed definition and agreement of the cooperation between the Chinese and the western company. |
| URI: | http://hdl.handle.net/1826/3874 |
| Appears in Collections: | Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, 1-2 April 2009
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