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Please use this identifier to cite or link to this item: http://dspace.lib.cranfield.ac.uk/handle/1826/3874

Document Type: Conference paper
Title: The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry
Authors: Schmitt, R.
Schumacher, S.
Scharrenberg, C.
Issue Date: 1-Apr-2009
Citation: R. Schmitt, S. Schumacher, C. Scharrenberg, The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry, Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, Cranfield University, 1-2 April 2009, pp331
Abstract: Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.
URI: http://hdl.handle.net/1826/3874
Appears in Collections:Proceedings of the 1st CIRP Industrial Product-Service Systems (IPS2) Conference, 1-2 April 2009

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