Good marketers know the score
Date published
2006
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Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Department
Type
Article
ISSN
0263-4503
Format
Citation
McDonald M. (2006) Good marketers know the score. Marketing Intelligence & Planning, Volume 24, Issue 2, pp. 105
Abstract
The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.