Good marketers know the score
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Good marketers know the score
McDonald, Malcolm
URI:
http://hdl.handle.net/1826/1093
http://dx.doi.org/10.1108/02634500610653964
Date:
2006
Citation:
McDonald M. (2006) Good marketers know the score. Marketing Intelligence & Planning, Volume 24, Issue 2, pp. 105
Abstract:
The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.
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