Good marketers know the score

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dc.contributor.authorMcDonald, Malcolm
dc.date.accessioned2006-05-26T14:50:33Z
dc.date.available2006-05-26T14:50:33Z
dc.date.issued2006
dc.description.abstractThe purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.en
dc.format.extent24383 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationMcDonald M. (2006) Good marketers know the score. Marketing Intelligence & Planning, Volume 24, Issue 2, pp. 105en
dc.identifier.issn0263-4503
dc.identifier.urihttp://hdl.handle.net/1826/1093
dc.identifier.urihttp://dx.doi.org/10.1108/02634500610653964
dc.language.isoenen
dc.publisherEmeralden
dc.titleGood marketers know the scoreen
dc.typeArticleen

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