Browsing by Author "Isaev, Samet"

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    Consumer Driven Energy Drink Development - Workshop
    (Cranfield University, 2018-04-10 10:19) Isaev, Samet; Makatsoris, Harris
    This project explores a novel methodology for design and manufacture of consumer-driven personalised Energy Drinks (ED) using novel technologies developed by the research group. Initially, a novel online crowdsourcing OI platform named ‘Preference Marketplace’ is used to identify consumer’s preferences & sensory attributes for the formulation of ED and then followed by manufacturing of consumer-preferred ED using a novel automated continuous flow manufacturing reactor for sensory evaluation. By combining the two technologies, it is now possible to produce an economical and sustainable on-demand formulated liquid food products that meet consumer needs.
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    Consumer Driven New Product Development in Future Re-Distributed Models of Sustainable Production and Consumption
    (Cranfield University, 2017-03-10 16:19) Isaev, Samet; Makatsoris, Harris; Moreno, Mariale; Jreissat, Mohannad
    The customer as co-creator of products is a grand challenge the entire consumer products manufacturing industry is facing. The design, manufacture and delivery of mass personalized customer products are critical important for economically and sustainable production. Wedemonstrated a model-based methodology and manufacturing process development for large scale beverage product customization.An orange beverage has been selected as case study to show that by linking a game-like consumer facing we b application and a novel computer driven flow manufacturing system. First we obtained the target sensory attributes from consumer groups, those data rapidly translated into a new formulation recipe and its manufacturing process of a beverage that meets those needs and prototyped for that consumer group to evaluate. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised to collect data by theHarris Makatsoris research group at Cranfield University.
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    Linking Human and Machine - Towards Consumer - Driven Automated Manufacturing
    (Cranfield University, 2017-03-10 13:55) Isaev, Samet; Jreissat, Mohannad; Wagner, Christian; Makatsoris, Harris
    We established a link between linguistic descriptors describing food preferences and product manufacturing processes. Model-based methodology was employed to translate consumer preferences into product and process specifications. The aim of the research is the large scale personalization of formulated food product manufacture where consumers are also the con-creators of the food products they wish to buy. Fuzzyset modelling was used to capture the preferences and perceptions by different group of people. Then, models were employed to established the links between such product attributes and the actual formulation parameters to make the product.
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    Testing and Evaluation of Preference Marketplace Web Application
    (Cranfield University, 2017-03-15 09:51) Isaev, Samet; Moreno, Mariale; Makatsoris, Harris
    Preference marketplace is digital crowdsourcing tool which employs game mechanics to engage consumers in order to understand their requirements and prioritise the most required product attributes and concepts. A number of case study including food and beverage products has been employed to test the performance of the platform. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised by theHarris Makatsoris research group to collect data at Cranfield University.
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    Workshop Series Towards Preference Marketplace Development
    (Cranfield University, 2017-03-10 16:25) Isaev, Samet; Makatsoris, Harris; Green, Stephen; Ceschin, Fabrizio
    A series of workshops have been conducted to develop a digital crowdsourcing tool. Preference marketplace is inspired from traditional stock market and prediction markets. the aim of the proposed method is to engage consumers using game mechanics in order to aggregate large and diverse group of people`s opinion toidentify the most promisingnew product ideas and concepts. First we conducted paper based workshops to collect feedback from users. Participants engagement werevery good and their feedback was very positive. After that we developed digital platform and conducted another workshops in the digital environment in order to test performance and the limitations of the online software. A real food product case study was used for the workshop. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised to collect data by theHarris Makatsoris research group at Brunel and Cranfield Universities.