Consumer Driven New Product Development in Future Re-Distributed Models of Sustainable Production and Consumption

The customer as co-creator of products is a grand challenge the entire consumer products manufacturing industry is facing. The design, manufacture and delivery of mass personalized customer products are critical important for economically and sustainable production. Wedemonstrated a model-based methodology and manufacturing process development for large scale beverage product customization.An orange beverage has been selected as case study to show that by linking a game-like consumer facing we b application and a novel computer driven flow manufacturing system. First we obtained the target sensory attributes from consumer groups, those data rapidly translated into a new formulation recipe and its manufacturing process of a beverage that meets those needs and prototyped for that consumer group to evaluate. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised to collect data by theHarris Makatsoris research group at Cranfield University.