Consumer Driven Energy Drink Development - Workshop
Date
2018-04-10 10:19
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Cranfield University
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Citation
Isaev, Samet; Makatsoris, Harris (2018). Consumer Driven Energy Drink Development - Workshop. Cranfield Online Research Data (CORD). Dataset. https://doi.org/10.17862/cranfield.rd.5984887
Abstract
This project explores a novel methodology for design and manufacture of consumer-driven personalised Energy Drinks (ED) using novel technologies developed by the research group. Initially, a novel online crowdsourcing OI platform named ‘Preference Marketplace’ is used to identify consumer’s preferences & sensory attributes for the formulation of ED and then followed by manufacturing of consumer-preferred ED using a novel automated continuous flow manufacturing reactor for sensory evaluation. By combining the two technologies, it is now possible to produce an economical and sustainable on-demand formulated liquid food products that meet consumer needs.
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Keywords
'Open Innovation', 'Web-based creation', 'Preference Marketplace', 'Consumer-driven new product development', 'Manufacturing Processes and Technologies (excl. Textiles)', 'Manufacturing Management', 'Process Control and Simulation'
Rights
CC BY 4.0