The role of corporate identity in CSR implementation: An integrative framework

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dc.contributor.authorTourky, Marwa
dc.contributor.authorKitchen, Philip
dc.contributor.authorShaalan, Ahmed
dc.date.accessioned2019-03-12T15:29:02Z
dc.date.available2019-03-12T15:29:02Z
dc.date.issued2019-03-01
dc.description.abstractThis paper investigates the relationship between corporate identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice. Empirical findings derived from interviews with senior executives in leading UK-based companies reveal the steps that firms take to develop and implement CSR initiatives. The study provides a framework which directs management attention to key CI elements and practices, both strategic and operational, required to sustain different stages of CSR implementation. Using CI as a unifying platform, the framework clarifies how CSR originates strategically from CI values and founder's vision as explicated in mission statements, which legitimize CSR and develop a shared culture. CI plays a role in implementing CSR via communication and senior management behavior which impact employee identification with organizational values and goals and behavior, which relate to voluntary participation in CSR.en_UK
dc.identifier.citationTourky M, Kitchen P, Shaalan A. (2020) The role of corporate identity in CSR implementation: An integrative framework. Journal of Business Research, Volume 117, September 2020, pp. 694-706en_UK
dc.identifier.cris23158746
dc.identifier.issn0148-2963
dc.identifier.urihttps://doi.org/10.1016/j.jbusres.2019.02.046
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/13982
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCorporate identityen_UK
dc.subjectCSRen_UK
dc.subjectCommunicationen_UK
dc.subjectMission statementen_UK
dc.subjectCultureen_UK
dc.subjectValuesen_UK
dc.subjectLeadershipen_UK
dc.titleThe role of corporate identity in CSR implementation: An integrative frameworken_UK
dc.typeArticleen_UK

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