New conceptualization and measurement of corporate identity: evidence from UK food and beverage industry

Simple item page
dc.contributor.authorTourky, Marwa
dc.contributor.authorSyed Alwi, Sharifah Faridah
dc.contributor.authorKitchen, Philip
dc.contributor.authorMelewar, T. C.
dc.contributor.authorShaalan, Ahmed
dc.date.accessioned2019-04-23T08:42:21Z
dc.date.available2019-04-23T08:42:21Z
dc.date.issued2019-04-17
dc.description.abstractThis study extends the conceptualization of corporate identity (CI), and develops a valid and reliable scale for the concept via multistage research design. After detailed literature review, key elements of CI in practice are clarified using 20 semi-structured interviews with senior managers in leading UK companies, followed by an online survey among senior managers in the UK food and beverage sector. Five dimensions of CI are identified following two-step structural equation modelling: consistent image, top management behavioral leadership, employee identification, mission and values dissemination, and founder transformational leadership. The scale is examined for nomological validity with an outcome variable, namely corporate social responsibility. The contribution is novel, as for the first time CI is empirically validated as a second-order hierarchical construct. The resultant scale guides practitioners to specify priorities when developing CI, acts as a tool to assess the effectiveness of activities over time, and enables corrective action where needed.en_UK
dc.identifier.citationTourky M, Syed Alwi SF, Kitchen P, et al., (2020) New conceptualization and measurement of corporate identity: evidence from UK food and beverage industry. Journal of Business Research, Volume 109, March 2020, pp. 595-606en_UK
dc.identifier.cris23369709
dc.identifier.issn0148-2963
dc.identifier.urihttps://doi.org/10.1016/j.jbusres.2019.03.056
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/14103
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCorporate identityen_UK
dc.subjectCommunicationen_UK
dc.subjectVisual identityen_UK
dc.subjectEmployee identificationen_UK
dc.subjectLeadershipen_UK
dc.titleNew conceptualization and measurement of corporate identity: evidence from UK food and beverage industryen_UK
dc.typeArticleen_UK

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
conceptualization_and_measurement_of_corporate_identity-2019.pdf
Size:
751.11 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.63 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Staff publications (SoM)