Supply Chain Management: Putting the end customer first.
| dc.contributor.author | Harrison, Alan | - |
| dc.contributor.author | Godsell, Janet | - |
| dc.date.accessioned | 2011-06-09T23:09:54Z | |
| dc.date.available | 2011-06-09T23:09:54Z | |
| dc.date.issued | 2003-07-01T00:00:00Z | - |
| dc.description.abstract | This paper explores aspects of alignment in the supply chain by extending the boundaries of operations management theory into the supply chain. Instead of a focus on manufacturing processes in isolation, the paper proposes that a broader, supply-chain view of alignment with product characteristics in the market place needs to be undertaken. Our views are illustrated by a case study that investigated the European 3PL operation involving the supply, sortation and despatch of parts and subassemblies for a manufacturer we have called ElecCo. Flexible capabilities had been developed – unnecessarily in our view – in order to cope with the high variability of demand placed on the supply chain by ElecCo’s desire to provide the stock market with higher priority than the end cus | en_UK |
| dc.identifier.citation | Alan Harrison and Janet Godsell, Supply Chain Management: Putting the end customer first. 8th International Symposium on Logistics, Seville, Spain, 6-8 July, 2003 | en_UK |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/3281 | |
| dc.language.iso | en_UK | en_UK |
| dc.title | Supply Chain Management: Putting the end customer first. | en_UK |
| dc.type | Conference paper | en_UK |