Evaluating the quality of planning in new product development projects
| dc.contributor.author | Amaral Féris, Marco Antônio | |
| dc.contributor.author | Zwikael, Ofer | |
| dc.date.accessioned | 2017-06-15T14:22:48Z | |
| dc.date.available | 2017-06-15T14:22:48Z | |
| dc.date.issued | 2017-07-07 | |
| dc.description.abstract | The research and development industry shifts significant resources, from physical products to software. This is triggered by the need to stay competitive in a tough market. However, the poor performance of new product development in the field of software development may restrict this trend. Following a research stream that focuses on NPD planning, we introduce the quality of planning evaluation model (QPEM) and a knowledge base for improving the quality of planning evaluation. QPEM suggests planning quality should be evaluated using two distinct and complementary approaches of top-down and bottom-up for enhancing the accuracy of planning: a) an established measure that assesses 16 planning products and b) a novel measure that assesses 55 factors that affect project performance. This second measure uses cognitive maps, which is a methodology based on expert knowledge that graphically describes the behaviour of a system, and represents the project manager’s know-how and R&D Management Conference 2017, 1 - 5 July 2017, Leuven, Belgium characteristics, technological expertise, top management support, enterprise environmental factors, and the quality of methods and tools in a form that corresponds closely with humans’ perceptions. The alignment between these two approaches is demonstrated through multiple case studies. | en_UK |
| dc.identifier.citation | Evaluating the quality of planning in new product development projects | en_UK |
| dc.identifier.uri | https://www.conftool.pro/rnd2017/index.php?page=browseSessions&form_session=110&presentations=show | |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/12032 | |
| dc.language.iso | en | en_UK |
| dc.publisher | Unknown | en_UK |
| dc.title | Evaluating the quality of planning in new product development projects | en_UK |
| dc.type | Conference paper | en_UK |