Best Practice: Integrated Marketing Communications
| dc.contributor.author | Schultz, Don | - |
| dc.contributor.author | Macdonald, Emma K. | - |
| dc.contributor.author | Baines, Paul R. | - |
| dc.date.accessioned | 2013-02-01T23:01:41Z | |
| dc.date.available | 2013-02-01T23:01:41Z | |
| dc.date.issued | 2012-11-01T00:00:00Z | - |
| dc.description.abstract | Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight. | en_UK |
| dc.identifier.citation | Emma Macdonald and Paul Baines, Best Practice: Integrated Marketing Communications, Admap, November 2012, Pages 44-45. | |
| dc.identifier.issn | 0001-8295 | - |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/7812 | |
| dc.language.iso | en_UK | - |
| dc.rights | The definitive version of this paper is available at www.warc.com/admap | |
| dc.subject | integrated marketing communications, IMC, outbound communications, advertising, media consumption, real time experience tracking | en_UK |
| dc.title | Best Practice: Integrated Marketing Communications | en_UK |
| dc.type | Article | - |