Breaking barriers with disability inclusion: brand activism as a catalyst for social sustainability in fashion

Simple item page
dc.contributor.authorLee, Zoe
dc.contributor.authorAlwi, Sharifah Faridah Syed
dc.contributor.authorGambetti, Rossella
dc.contributor.editorHenninger, Claudia E
dc.contributor.editorAlevizou, Panayiota
dc.contributor.editorRyding, Daniella
dc.contributor.editorGoworek, Helen
dc.date.accessioned2025-02-24T12:54:12Z
dc.date.available2025-02-24T12:54:12Z
dc.date.freetoread2025-12-31
dc.date.issued2024-12-29
dc.date.pubOnline2024-12-24
dc.description.abstractBrand activism is an emerging strategy aimed at fostering social sustainability in fashion. Despite efforts in inclusivity concerning diverse races, colours, and body shapes in model representation, fashion’s approach to authentic disability inclusion remains lacking. Often, portrayals of disabled models evoke sympathy, deviating from fashion’s aspirational ideals. This chapter seeks to delve into successful fashion marketing strategies that genuinely incorporate disabilities. By examining the convergence of brand activism and authentic disability inclusion, it aspires to dismantle barriers and cultivate an inclusive culture, thereby elevating social sustainability.
dc.description.bookTitleThe Palgrave Handbook of Sustainability in Fashion
dc.format.extentpp. 167-183
dc.identifier.citationLee Z, Alwi SFS, Gambetti R. (2024) Breaking barriers with disability inclusion: brand activism as a catalyst for social sustainability in fashion. In: The Palgrave Handbook of Sustainability in Fashion, Springer Nature, December 2024, pp. 167-183.
dc.identifier.eisbn978-3-031-69682-4
dc.identifier.elementsID564851
dc.identifier.isbn9783031696817
dc.identifier.urihttps://doi.org/10.1007/978-3-031-69682-4_14
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/23517
dc.language.isoen
dc.publisherSpringer Nature
dc.publisher.urihttps://link.springer.com/chapter/10.1007/978-3-031-69682-4_14
dc.relation.ispartof27
dc.rightsPublisher licence
dc.subject4702 Cultural Studies
dc.subject35 Commerce, Management, Tourism and Services
dc.subject39 Education
dc.subject3904 Specialist Studies In Education
dc.subject3506 Marketing
dc.subject47 Language, Communication and Culture
dc.subject4 Quality Education
dc.titleBreaking barriers with disability inclusion: brand activism as a catalyst for social sustainability in fashion
dc.typeBook chapter

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Breaking_barrier_with_disability-2024.pdf
Size:
246.87 KB
Format:
Adobe Portable Document Format
Description:
Accepted version
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.63 KB
Format:
Plain Text
Description:
Download

Collections

Staff publications (SoM)