Developing Market Specific Supply Chain Strategies.

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dc.contributor.authorChristopher, Martin
dc.contributor.authorTowill, Denis R.
dc.date.accessioned2008-06-23T12:21:40Z
dc.date.available2008-06-23T12:21:40Z
dc.date.issued2002
dc.description.abstractThe issues underlying the appropriate matching of pipelines to marketplace needs under conditions of demand volatility and price pressure are examined. The authors describe a scenario where the philosophy of “one size fits all” does not apply to pipeline design, implementation, and control. Research conducted by the authors and others is used to show how appropriate global supply chain strategies can be developed contingent upon market characteristics and which seek simultaneously to achieve higher levels of customer responsiveness at less total cost to the supply chain as a whole. The selection of the right strategy within a supply chain lends itself to a taxonomic approach. We find that three dimensions (leading to eight possible configurations) are adequate for this purpose. These key dimensions are product characteristics, demand characteristics and replenishment lead-time.en_UK
dc.identifier.citationMartin Christopher and Denis R.Towill, Developing Market Specific Supply Chain Strategies. The International Journal of Logistics Management, 2002, Volume:13, Issue:1, pp:1-14en_UK
dc.identifier.issn0957-4093
dc.identifier.urihttp://dx.doi.org/10.1108/09574090210806324
dc.identifier.urihttp://hdl.handle.net/1826/2654
dc.language.isoenen_UK
dc.publisherMCB UP Ltd/Emerald Group Publishing Limiteden_UK
dc.subjectDemanden_UK
dc.subjectLead timesen_UK
dc.subjectMarketing strategyen_UK
dc.subjectProduct attributesen_UK
dc.subjectSupply chainen_UK
dc.titleDeveloping Market Specific Supply Chain Strategies.en_UK
dc.typePostprinten_UK

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