Technological impacts on market attitudes and behaviors

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dc.contributor.authorBaines, Paul R.
dc.date.accessioned2017-02-09T17:22:01Z
dc.date.available2017-02-09T17:22:01Z
dc.date.issued2016-12
dc.description.abstractTechnology has had a profound effect on twentieth century society and is increasingly changing the nature of the way we live our lives in the twenty first century, particularly, but not solely, through innovations in digital and social media marketing. As media and other technologies change, the question arising concerns how these changes impact on consumers’ attitudes and behaviors, and consequently on their lives. In this special edition, nine papers are presented, outlining cutting-edge research exploring how changing technologies affect consumer attitudes, emotions and behaviors in a variety of country settings and industries. In this introductory editorial, the papers are outlined in further detail, with a brief exposition of their contribution.en_UK
dc.identifier.citationPaul R. Baines. Technological impacts on market attitudes and behaviors. Psychology and Marketing, Volume 34, Issue 4, April 2017, Pages 351–355
dc.identifier.issn0742-6046
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/11417
dc.identifier.urihttps://doi.org/10.1002/mar.20993
dc.language.isoenen_UK
dc.publisherWileyen_UK
dc.rightsAttribution-NonCommercial 4.0 International
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectAttitudesen_UK
dc.subjectBehavioren_UK
dc.subjectTechnology impactsen_UK
dc.subjectEmotionen_UK
dc.titleTechnological impacts on market attitudes and behaviorsen_UK
dc.typeArticleen_UK

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