Marketing in the 2010 British General Election - perspectives, prospect and practice
| dc.contributor.author | Baines, Paul R. | - |
| dc.contributor.author | Harris, Phil | - |
| dc.date.accessioned | 2013-02-13T23:02:16Z | |
| dc.date.available | 2013-02-13T23:02:16Z | |
| dc.date.issued | 2011-07-27T00:00:00Z | - |
| dc.description.abstract | This editorial article discusses how televised debates transformed the British General Election campaign of 2010 and impacted upon political leader standing in the election. Papers are introduced in a number of areas including political branding, analysis of attack advertising and its implications, channel experience effectiveness measurement, consumption and co-creation in the sensitive policy area of immigration, the Europeanisation of British political marketing, and how UK expatriates could be targeted by political parties. In addition, we consider continuing gaps in political marketing research including ethical considerations, the application of frameworks from social and not-for-profit marketing, and the link between lobbying and political marketing. | en_UK |
| dc.identifier.citation | Paul Baines, Phil Harris, Marketing in the 2010 British General Election - Perspectives, Prospect and Practice, Journal of Marketing Management, Volume 27, Number 7–8, July 2011, Pages 647–655 | |
| dc.identifier.issn | 0267-257X | - |
| dc.identifier.uri | http://dx.doi.org/10.1080/0267257X.2011.591916 | - |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/7833 | |
| dc.language.iso | en_UK | - |
| dc.publisher | Westburn Publishers | en_UK |
| dc.rights | Author Posting © Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Journal of Marketing Management, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Journal of Marketing Management, Volume 27, Number 7–8, July 2011, Pages 647–655, doi:http://dx.doi.org/10.1080/0267257X.2011.591916 | |
| dc.title | Marketing in the 2010 British General Election - perspectives, prospect and practice | en_UK |
| dc.type | Article | - |