Holding up the mirror: The impact of strategic procurement practices on account management

dc.contributor.authorRyals, Lynette-
dc.contributor.authorRogers, B-
dc.date.accessioned2011-04-21T23:16:22Z
dc.date.available2011-04-21T23:16:22Z
dc.date.issued2006-01-01T00:00:00Z-
dc.description.abstractProcurement has grown up. It is now a strategic business function that increasingly recognizes the importance of strategic supplier relationships, a reflection of key account management. It is time to assess the impact of this shift on the profession and practice of account management. This paper examines customer adoption of strategic procurement and then discusses the implications this has for account managers at the suppliers serving these customers. New techniques are emerging in these special relationships, including the use of psychological contracts and co-measurement and monitoring. Perceived fairness will also have a major impact on the customer's view of their suppliers. Account managers must recognize these changes or fall victim to supplier delusion: the belief that they are performing better than they really are.en_UK
dc.identifier.citationLynette J. Ryals, Beth Rogers, Holding up the mirror: The impact of strategic procurement practices on account management, Business Horizons, Volume 49, Issue 1, January-February 2006, Pages 41-50.en_UK
dc.identifier.issn0007-6813-
dc.identifier.urihttp://dx.doi.org/10.1016/j.bushor.2005.05.007-
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/2921
dc.language.isoen_UKen_UK
dc.publisherElsevier Science B.V., Amsterdam.en_UK
dc.subjectProcurementen_UK
dc.subjectKey account managementen_UK
dc.subjectSupply chain relationshipsen_UK
dc.titleHolding up the mirror: The impact of strategic procurement practices on account managementen_UK
dc.typeArticleen_UK

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