Selling terror: The symbolization and positioning of Jihad
| dc.contributor.author | O'Shaughnessy, Nicholas J. | |
| dc.contributor.author | Baines, Paul R. | |
| dc.date.accessioned | 2010-04-08T10:04:46Z | |
| dc.date.available | 2010-04-08T10:04:46Z | |
| dc.date.issued | 2009-06 | |
| dc.description.abstract | Public speculation has turned to how terrorists are made. One increasingly attributed source is propaganda (see Powell, 1967), the `propaganda of the deed' — physical violence — but also the audio-visual. Terrorism is a language of symbolic action: in the choice of the victims, in the choice of terrorist act, the drama created and the various official responses sought. We are in a new era, when the terrorist act does not simply speak for itself via its symbolism, but is amplified through a vast constellation of modern media. We explore the symbolism inherent in the construction of selected Islamist audio-visual propaganda made available on the internet today and seek to access the `meaning' of terrorist visualities through semiotic analysis, particularly using the Positioning Triad (Baines et al., 2008) and the deconstruction technique (Derrida, 1967) to encourage a new thread of political marketing/propaganda research. We conclude that a common theme projected in our sample is that of the West as permanent aggressor, with Muslims depicted as piously aggrieved for the wrongs done unto them. | en_UK |
| dc.identifier.citation | Nicholas J. O'Shaughnessy, Paul R. Baines, Selling terror: The symbolization and positioning of Jihad, Marketing Theory, 2009, Volume. 9, Number 2, Pages 227-241 | en_UK |
| dc.identifier.issn | 1470-5931 | |
| dc.identifier.uri | http://dx.doi.org/10.1177/1470593109103069 | |
| dc.identifier.uri | http://hdl.handle.net/1826/4350 | |
| dc.language.iso | en | en_UK |
| dc.publisher | SAGE Publications | en_UK |
| dc.rights | The final, definitive version of this article has been published in the Journal, Marketing Theory, 2009, Volume. 9, Number 2, Pages 227-241 © SAGE Publications Ltd or Society/Proprietor, 2009 by SAGE Publications Ltd at the Marketing Theory page: http://mtq.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/ | |
| dc.subject | Positioning | en_UK |
| dc.subject | Propaganda | en_UK |
| dc.subject | Semiotics | en_UK |
| dc.subject | Terrorism | en_UK |
| dc.title | Selling terror: The symbolization and positioning of Jihad | en_UK |
| dc.type | Article | en_UK |