Long Term Collaborative Business Relationships: The Impact of Trust and C3 Behaviour
| dc.contributor.author | Humphries, Andrew | - |
| dc.contributor.author | Wilding, Richard D. | - |
| dc.date.accessioned | 2011-10-11T07:12:43Z | |
| dc.date.available | 2011-10-11T07:12:43Z | |
| dc.date.issued | 2004-11-01T00:00:00Z | - |
| dc.description.abstract | Long-term, collaborative business relationships are like marriages where tolerance, forbearance and some reduction of freedom as well as innovation are necessary to ensure success. Trust and co-operative behaviours are known to be essential ingredients in securing an environment of continuous improvement but, how they are correlated has yet to be tested. The paper describes a research project within a sample of long-term monopoly businesses as a novel approach to bringing trust and cooperation, co-ordination and collaboration (C3 Behaviour) into sharper focus without competitive distractions. It was found that a correlation between trust and C3 Behaviour and the success of the collaborative relationship exists. | en_UK |
| dc.identifier.citation | Andrew S Humphries and Richard Wilding; Long Term Collaborative Business Relationships: The Impact of Trust and C3 Behaviour, Journal of Marketing Management , Nov 2004, Vol. 20, No. 9-10, pp. 1107-1122 | - |
| dc.identifier.issn | 0267-257X | - |
| dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/2754 | |
| dc.publisher | Westburn Publishers | en_UK |
| dc.title | Long Term Collaborative Business Relationships: The Impact of Trust and C3 Behaviour | en_UK |
| dc.type | Article | - |