Enhancing regional produce as green products for the Global Market: An exploratory study in a Portuguese region

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dc.contributor.authorGaspar, Marcelo C.
dc.contributor.authorJuliĆ£o, Jorge
dc.contributor.authorTjahjono, Benny
dc.date.accessioned2017-06-12T13:50:13Z
dc.date.available2017-06-12T13:50:13Z
dc.date.issued2017-07-31
dc.description.abstractThis study focuses on exploring the sustainability characteristics of the regional produce, which comes from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a global mass-market. Considering a Multiple Helix approach, this study aims to examine the role and perception of local academia in relation to this new premise to enhance the dynamic and competitive positioning of such regional produce. To this end, several in-depth interviews were conducted with local researchers and decision-makers, allowing the significance and potential of the proposed green claims to be discussed. Several insights into the subject were developed and new directives were presented. Nonetheless, complementary research may still be necessary to assess the remaining multiple helix actors of the local ecosystem in order to identify and develop the most promising strategies to effectively promote local endogenous produce to a global market.en_UK
dc.identifier.citationMarcelo Calvete Gaspar, Jorge JuliĆ£o, Benny Tjahjono, Enhancing regional produce as green products for the Global Market: An exploratory study in a Portuguese region, International Journal of Social Ecology and Sustainable Development, Vol. 8. Issue 3, Article 7, 2017en_UK
dc.identifier.issn1947-8402
dc.identifier.urihttp://dx.doi.org/10.4018/IJSESD.2017070107
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/12006
dc.language.isoenen_UK
dc.publisherIGI Globalen_UK
dc.rightsĀ© 2017. IGI Global. Please refer to any applicable publisher terms of use.
dc.subjectEco-Innovationen_UK
dc.subjectEndogenous resourcesen_UK
dc.subjectGreen productsen_UK
dc.subjectRegional Ecosystemsen_UK
dc.subjectSustainabilityen_UK
dc.titleEnhancing regional produce as green products for the Global Market: An exploratory study in a Portuguese regionen_UK
dc.typeArticleen_UK

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