A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising

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dc.contributor.authorCorkindale, David
dc.contributor.authorKennedy, Sherril
dc.date.accessioned2008-08-12T10:41:09Z
dc.date.available2008-08-12T10:41:09Z
dc.date.issued1973-01
dc.description.abstractThe report will cover what are considered to be the main issues in evaluating methods of measuring advertising effectiveness, for this was the guise under which the project was originally set up.en_UK
dc.identifier.urihttp://hdl.handle.net/1826/2906
dc.language.isoenen_UK
dc.publisherCranfield School of Managementen_UK
dc.relation.ispartofseriesSchool of Mangement, Marketing Communications Research Unit; Report no. 2 ien_UK
dc.relation.ispartofseriesMCRU; Report no. 2 ien_UK
dc.titleA review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertisingen_UK
dc.typeWorking Paperen_UK

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