A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising
Date
1973-01
Authors
Supervisor/s
Journal Title
Journal ISSN
Volume Title
Publisher
Cranfield School of Management
Department
Type
Working Paper
ISSN
Format
Free to read from
Citation
Abstract
The report will cover what are considered to be the main issues in evaluating methods of measuring advertising effectiveness, for this was the guise under which the project was originally set up.