Social media representations of innovation by non-users: everyday problem solving

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dc.contributor.authorAdams, Richard
dc.contributor.authorQuinton, Sarah
dc.contributor.authorPera, Rebecca
dc.date.accessioned2021-10-14T08:42:38Z
dc.date.available2021-10-14T08:42:38Z
dc.date.issued2021
dc.description.abstractThis exploratory study extends the conceptual space of open innovation. We build on previous work recognising opportunities to contribute to a firm's innovation processes, particularly ideation, from the external environment. Initially, scholarship focused on users’ intimate knowledge of a firm’s products and services such as suppliers and lead users. More recently, affordances of digital technologies have broadened the scope of contributors to include, for example, crowdsourcing. We go a step further and consider the often-overlooked group ‘non-users’. Specifically, employing a novel two-stage approach incorporating network visualization based on 7607 Instagram #innovation posts supplemented by qualitative analysis, we explore the contribution non-users might make to firms’ innovation activities. Findings suggest that nonusers conceptualise innovation as problem solving but represent it through ludic and utopic narratives. The value of non-users in the innovation process is not in addressing specific technical problems but in offering a new lens through which to appreciate the phenomenon of innovation itself.en_UK
dc.identifier.citationAdams R, Quinton S, Pera R. (2021) Social media representations of innovation by non-users: everyday problem solving. In: XXXII ISPIM Innovation Conference - Innovating Our Common Future, 20-23 June 2021, Berlin, Germanyen_UK
dc.identifier.isbn9789523354678
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/17161
dc.language.isoenen_UK
dc.publisherISPIMen_UK
dc.subjectinnovationen_UK
dc.subjectsocial mediaen_UK
dc.subjectnon-usersen_UK
dc.subjectInstagramen_UK
dc.subjectimagesen_UK
dc.subjectludicen_UK
dc.subjectutopicen_UK
dc.titleSocial media representations of innovation by non-users: everyday problem solvingen_UK
dc.typeConference paperen_UK

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