Why do firms give – altruism , advertising or stakeholder management? Development of a framework to understand corporate philanthropy and its application to business involvement with the Arts in the UK.

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dc.contributor.author Moir, Lance
dc.date.accessioned 2009-03-18T12:09:10Z
dc.date.available 2009-03-18T12:09:10Z
dc.date.issued 2002
dc.identifier.citation Lance Moir, Why do firms give – altruism , advertising or stakeholder management? Development of a framework to understand corporate philanthropy and its application to business involvement with the Arts in the UK. 13th Annual meeting of the International Association for Business and Society, Victoria, British Columbia, Canada, 27-30 June, 2002. en_UK
dc.identifier.uri http://hdl.handle.net/1826/3276
dc.description.abstract This paper proposes a framework for analysing corporate philanthropy along the dimensions of business/ society interest and internal/ external stakeholder focus. The utility of the framework is then tested in order to understand business involvement with the Arts in the UK. The framework identifies three broad types of involvement – advertisers, legitimisers and stakeholder management – the last group with the potential to be regarded as corporate citizens. en_UK
dc.language.iso en en_UK
dc.title Why do firms give – altruism , advertising or stakeholder management? Development of a framework to understand corporate philanthropy and its application to business involvement with the Arts in the UK. en_UK
dc.type Conference paper en_UK


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