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Showing 6 out of a total of 16 results for collection: Staff publications (SoM).
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Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?
Knox, Simon
;
Maklan, Stan
(
2007-05-01
)
The six conventions of corporate branding.
Knox, Simon
;
Bickerton, David
(
Emerald Group Publishing Limited
,
2003-01-01
)
Co-creating brands: Diagnosing and designing the relationship experience.
Payne, Adrian
;
Storbacka, Kaj
;
Frow, Pennie
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2009-03-01
)
Understanding and Managing Corporate Brands: A System Dynamics Perspective
Dunnion, B
;
Knox, Simon
(
2004-09-01
)
Customer advocacy and brand development
Lawer, Christopher
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2006-03-01
)
Corporate social responsibility programmes and their impact on business decision making
Knox, Simon
;
Maklan, Stan
(
2005-12-07
)
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Author
Knox, Simon (16)
Maklan, Stan (8)
Ryals, Lynette (6)
Lawer, Christopher (2)
Bickerton, David (1)
Dunnion, B (1)
French, P. (1)
Frow, Pennie (1)
Michel, Stefan (1)
Payne, Adrian (1)
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Subject
Customer relationship management (2)
Relationship marketing (2)
Action Research (1)
action research and intervention (1)
Brand (1)
Brand relationship experience (1)
Business decision-making (1)
Buyer-seller relationships (1)
Case Study Analysis (1)
Co-creation (1)
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Date Issued
2009 (3)
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2006 (1)
2005 (4)
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