Citation:
Simon Knox, Stan Maklan, Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making? EMAC 2007, Proceedings of 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007.
Abstract:
Based upon an empirical study of CSR programmes across a number of multinational
companies, we explore some of the underlying reasons why CSR seems to have a low
impact on business decision-making through a validated framework linking CSR
programmes with business and social outcomes.