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Showing 6 out of a total of 6 results for collection: SoM Working and Occasional Papers.
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The identification of current company advertising practice: Findings of an initial reconnaissance within sponsor companies
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-03
)
A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-01
)
An appraisal of media weight tests
Corkindale, David
;
Kennedy, Sherril
(
Cranfield school of Management
,
1973-10
)
A review of literature on the measurement of advertising effectiveness: Part ii: The post-display analysis of promotional effectiveness
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-01
)
A review of literature on the processes of advertising 'How advertising works'
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-06
)
The research plan for 1973 and appraisal by the committee of sponsors
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973
)
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Author
Corkindale, David (6)
Kennedy, Sherril (6)
Date Issued
1973 (6)