Browsing PhD, DBA, and MSc by Research theses (School of Management) by Author "Al-Hussan, Fawaz Ziyad Ihsan"

Browsing PhD, DBA, and MSc by Research theses (School of Management) by Author "Al-Hussan, Fawaz Ziyad Ihsan"

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  • Al-Hussan, Fawaz Ziyad Ihsan (Cranfield University, 2011-12)
    This study sought to contribute to the literature on key account management (KAM) relationships. In doing so, it aimed to address a number of gaps in the existing literature, particularly a noticeable lack of research into ...

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