Browsing PhD, DBA, and MSc by research theses (SoM) by Publication Date

A study of strategic marketing decision-making in multinational companies operating in the European Complex

Purnell, Marcia A. (1973)

The objective of this study is to analyse the way in which multinational companies identify and select markets in Europe; to do so by comparing actual practices with a simple heuristic model which systemises some aspects ...

Entrepreneurship and corporate strategy

Bruce, R. J. B. (1975-03-07)

Entrepreneurship is examined from three major viewpoints, Economic, Sociological and Individual Psychological but no one of these approaches can adequately explain the phenomenon. Entrepreneurship is identified with a ...

Market structure and marketing practice of the Libyan food manufacturing industry

Hudanah., B. I. A. (Cranfield University, 1975-08)

The basis of this study is an examination of the. market structure and marketing practices of the'Libyan food manufac- turing industry. Although marketing literature about this part of the world is almost non-existent, ...

Marketing Logistics Systems Analysis: The Development of Heuristic Guidelines to Aid Decision Making in the Pharmaceutical Manufacturing Industry

Gregson, R. E. (1976-03)

This thesis describes the development of heuristic guidelines to aid logistics management in manufacturing industry, in this case pharmaceutical manufacturers, to make decisions when faced with the appraisal of alternative ...

Towards an understanding of the effectiveness of advertising

Corkindale, David (Cranfield University, 1976-04)

The author has been concerned with a study of "The Measurement of Advertising Effectiveness" since 1972. . During the course of this study, some 11 reports have been produced. In accor- dance with Regulation 14.9 of ...

A Study of the Subjective Probability Assessments necessary for the analysis of the Risk in Major Capital Investment Opportunities.

Hull, J. C. (Cranfield University, 1976-09)

Five case studies are analysed in depth and other investigations are carried out in order to answer questions concerned with: the nature of the distributions which are output from risk evaluation models. the ...

Economics of government export promotion

Pointon , T (Cranfield University, 1977-11)

Economics of Government Export Promotion The main thrust of this thesis is concerned with finding a new quantitative method for establishing the value or utility of government export promotion. It is set against a ...

The effects of innovation on channels on distribution

Gattorna, J. L. (1977-11)

There exists a certain wisdom in management which accepts that there will always be problems which by their very nature are insoluble; nevertheless many remain which, due to the application of particular management ...

Research into Industrial Concentration in Europe - A Synopsis and Appraisal of Work Undertakenat Cranfield for the Commission of the European Communities.

Fishwick, Frank (Cranfield University, 1978)

This report is not a thesis for the degree of Ph. D. but is an "exposition" referred to in Regulation 14-9 of the Institute, which allows the presentation of published work on one particular theme, instead of an original ...

Leadership decision making : an empirical test of the vroom and yetton model

Glube , R. H. R. (Cranfield University, 1978-06)

Despite common belief that greater worker participation in industry will increase productivity and worker job satisfaction, the empirical evidence has been most contradictory. Most theorists now belief that the degree ...

Sponsorship in context

Waite, Nigel (Cranfield University, 1979-03)

The research described in this thesis is aimed at initiating a factually-based knowledge of the sponsorship of leisure pursuits as a promotional tool. Research to date has been scant leaving the subject largely in ...

Vertical integration and performance in marketing channels

Childerley, Angela M. (Cranfield University, 1980-11)

Since the late 1960's there has been an increasing tendency to analyse marketing channels as social systems rather than as economic systems. Despite this, the relationship between vertical integration and performance in ...

Management development: perceptions of change and problems of transfer

Drake, Jaqueline (1981-09-01)

Transfer of training, the concern of this thesis, is investigated in the context of a joint-venture in management development carried out by the Cranfield School of Management and Cable and Wireless Limited. Previous ...

The theory and practice of marketing planning for industrial goods in international markets

McDonald, Malcolm (Cranfield University, 1982-01)

This thesis identifies and evaluates the marketing-planning practices of British industrial goods companies operating internationally, and examines the validity of the widespread belief that formalised marketing ...

The work motivation of the industrial supervisor.

Chapman, A. M. P. (Cranfield University, 1982-02)

The study examines the effect of role ambiguity as experienced by production supervisors, upon their attitudes to work and investigates the supervisory role with reference to perceptions of managers and supervisors. ...

A study of the motivation of managers in manufacturing organisations in conditions of contraction

Dainty, P. H. (Cranfield University, 1984-04)

The study examines the motivation, values and work reactions of mana- gerial job holders in manufacturing companies in a state of contrac- tion. The empirical investigation is in two parts. The first part, or pilot study, ...

Development of a dynamic model for strategic port planning and investment

Audo, S. (Cranfield University, 1985-05)

Different levels of congesti'on are 'encountered in ports all over the world and particularly in developing countries. Depending on the volume of traffic flow over time, the changes of development in the economy and ...

Ethical purchase behaviour and social responsibility in business

Smith, N. Craig (Cranfield University, 1985-10)

This thesis is about the decisions made in markets: whether decisions and what decisions are made by consumers. It isa study in consumer sovereignty and particularly In the way this may be used In ensuring social ...

A disaggregate trip generation model for the strategic planning control of private car trips to large foodstores

Hazel , G. McL. (Cranfield University, 1986)

This thesis sets out to provide a model for the calculation of private car trips to large foodstores based on local area household characteristics. It recognises the weakness in predicting private-car trips to large stores ...

Small business entrepreneurs in vertical marketing systems

Winarto, Vincentius (Cranfield University, 1986-03)

The objective of this study is to investigate the potential contribution of vertical marketing systems to the development of small business entrepreneurs and in particular to entrepreneurially disadvantaged groups. ...

Browsing PhD, DBA, and MSc by research theses (SoM) by Publication Date

Browsing PhD, DBA, and MSc by research theses (SoM) by Publication Date

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