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Showing 10 out of a total of 27 results for community: School of Management (SoM).
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Managing Key Business-to-Business Relationships
Ryals, Lynette
;
Humphries, Andrew
(
Sage Publications
,
2007-01-01
)
Sales Person Profiling: Identifying competencies in live sale incidents
Davies, Iain
;
Ryals, Lynette
(
School of Management, Cranfield University
,
2006-09
)
GAMs, KAMs and Relationship Managers: What they do and how to find them
Davies, Iain
;
Holt, Sue
;
Ryals, Lynette
(
School of Management, Cranfield University
,
2008-01
)
Key Customers: Identifying and implementing IT solutions that add value to key account management strategies
Mouncey, Peter
;
McDonald, Malcolm
;
Ryals, Lynette
(
School of Management, Cranfield University
,
2004-07
)
Strategic Intent in KAM: How customers and suppliers view their KAM relationships
Bruce, Lyndsey
;
Ryals, Lynette
(
School of Management, Cranfield University
,
2005-11
)
Holding up the mirror: The impact of strategic procurement practices on account management
Ryals, Lynette
;
Rogers, B
(
Elsevier Science B.V., Amsterdam.
,
2006-01-01
)
Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
Profitable relationships with key customers: how suppliers manage pricing and customer risk
Ryals, Lynette
(
Taylor & Francis
,
2006-06-01
)
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Author
Ryals, Lynette (27)
Knox, Simon (7)
Maklan, Stan (4)
Davies, Iain A. (3)
Holt, Sue (3)
Rogers, B (3)
Davies, Iain (2)
Dias, S (2)
Berger, M (1)
Bruce, Lyndsey (1)
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Subject
key account management (4)
Customer lifetime value (3)
customer portfolio (2)
Customer relationship management (2)
customer risk (2)
Key account management (2)
Relationship marketing (2)
Action Research (1)
Advocacy (1)
Branding (1)
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Date Issued
2010 - 2018 (3)
2001 - 2009 (24)