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Showing 9 out of a total of 9 results for community: School of Management (SoM).
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The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
Maklan, Stan
;
Knox, Simon
;
Michel, Stefan
(
John Wiley & Sons, Ltd
,
2009-07-01
)
Evaluating investements in CRM with real options
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2004-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
Corporate social responsibility: exploring stakeholder relationships and programme reporting across leading FTSE companies
Knox, Simon
;
Maklan, Stan
;
French, P.
(
Springer Science Business Media
,
2005-09-01
)
Dynamic capabilities: the missing link in CRM investments
Maklan, Stan
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2009-12-01
)
Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?
Knox, Simon
;
Maklan, Stan
(
2007-05-01
)
Corporate social responsibility programmes and their impact on business decision making
Knox, Simon
;
Maklan, Stan
(
2005-12-07
)
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Author
Knox, Simon (9)
Maklan, Stan (9)
Ryals, Lynette (4)
French, P. (1)
Michel, Stefan (1)
Subject
Action Research (1)
Business decision-making (1)
Buyer-seller relationships (1)
Case Study Analysis (1)
Consumer marketing (1)
CSR (1)
Customer satisfaction (1)
Customer service management (1)
Marketing Strategy Development (1)
Process analysis (1)
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Date Issued
2009 (2)
2008 (2)
2007 (1)
2005 (3)
2004 (1)