Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance

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dc.contributor.author Gordon, Joel A.
dc.contributor.author Balta-Ozkan, Nazmiye
dc.contributor.author Nabavi, Seyed Ali
dc.date.accessioned 2024-03-01T16:02:32Z
dc.date.available 2024-03-01T16:02:32Z
dc.date.issued 2024-01-11
dc.identifier.citation Gordon JA, Balta-Ozkan N, Nabavi SA. (2024) Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance. Energy Research & Social Science, Volume 108, February 2024, Article number 103401 en_UK
dc.identifier.issn 2214-6296
dc.identifier.uri https://doi.org/10.1016/j.erss.2023.103401
dc.identifier.uri https://dspace.lib.cranfield.ac.uk/handle/1826/20910
dc.description.abstract Hydrogen energy technologies are anticipated to play a fundamental role in securing a decarbonised energy future. While the deployment of low-carbon hydrogen energy systems remains nascent and is subject to a range of techno-economic constraints, potential scalability will also hinge on social acceptance. In response, this study draws on extensive national survey data to derive a comprehensive typology of domestic acceptance, which reflects multiple factors influencing consumer attitudes towards low-carbon hydrogen heating and cooking appliances. The proposed typology is developed through rigorous coding of over 1000 qualitative statements, leading to 12 core acceptance factors composed of a mix of positive, neutral, and negative sub-factors. The study finds that eight primary sub-factors account for close to 60 % of identified codes, with knowledge deficit (negative), environmental benefits (positive), and financial risks (negative) ranking highest. Critically, these three sub-factors are also the most statistically significant predictors of consumer heterogeneity. At the sub-group level, the analysis shows that engagement with renewable energy technology and climate change is associated with stronger perceptions of environmental benefits and lower financial concerns. By contrast, perceived financial risks and concerns over energy injustice constrain acceptance levels among fuel stressed respondents. Through mixed-methods analysis, the study transmits the value of advancing acceptance typologies as a critical mechanism for enacting a ‘just’ hydrogen economy. The analysis supports developing strategic measures which account for consumer heterogeneity to better support socially acceptable pathways for residential decarbonisation. en_UK
dc.language.iso en en_UK
dc.publisher Elsevier en_UK
dc.rights Attribution 4.0 International *
dc.rights.uri http://creativecommons.org/licenses/by/4.0/ *
dc.subject BLG en_UK
dc.subject Baseline Group en_UK
dc.subject EU en_UK
dc.subject European Union en_UK
dc.subject FSG en_UK
dc.subject Fuel Stressed Group en_UK
dc.subject MEG en_UK
dc.subject Moderately Engaged Group en_UK
dc.subject RETs en_UK
dc.subject renewable energy technologies en_UK
dc.subject VEG en_UK
dc.subject Very Engaged Group en_UK
dc.subject US en_UK
dc.subject United States en_UK
dc.subject UK en_UK
dc.subject United Kingdom en_UK
dc.title Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance en_UK
dc.type Article en_UK
dcterms.dateAccepted 2023-12-18


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