Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance

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dc.contributor.authorGordon, Joel A.
dc.contributor.authorBalta-Ozkan, Nazmiye
dc.contributor.authorNabavi, Seyed Ali
dc.date.accessioned2024-03-01T16:02:32Z
dc.date.available2024-03-01T16:02:32Z
dc.date.issued2024-01-11
dc.description.abstractHydrogen energy technologies are anticipated to play a fundamental role in securing a decarbonised energy future. While the deployment of low-carbon hydrogen energy systems remains nascent and is subject to a range of techno-economic constraints, potential scalability will also hinge on social acceptance. In response, this study draws on extensive national survey data to derive a comprehensive typology of domestic acceptance, which reflects multiple factors influencing consumer attitudes towards low-carbon hydrogen heating and cooking appliances. The proposed typology is developed through rigorous coding of over 1000 qualitative statements, leading to 12 core acceptance factors composed of a mix of positive, neutral, and negative sub-factors. The study finds that eight primary sub-factors account for close to 60 % of identified codes, with knowledge deficit (negative), environmental benefits (positive), and financial risks (negative) ranking highest. Critically, these three sub-factors are also the most statistically significant predictors of consumer heterogeneity. At the sub-group level, the analysis shows that engagement with renewable energy technology and climate change is associated with stronger perceptions of environmental benefits and lower financial concerns. By contrast, perceived financial risks and concerns over energy injustice constrain acceptance levels among fuel stressed respondents. Through mixed-methods analysis, the study transmits the value of advancing acceptance typologies as a critical mechanism for enacting a ‘just’ hydrogen economy. The analysis supports developing strategic measures which account for consumer heterogeneity to better support socially acceptable pathways for residential decarbonisation.en_UK
dc.identifier.citationGordon JA, Balta-Ozkan N, Nabavi SA. (2024) Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance. Energy Research & Social Science, Volume 108, February 2024, Article number 103401en_UK
dc.identifier.issn2214-6296
dc.identifier.urihttps://doi.org/10.1016/j.erss.2023.103401
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/20910
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectBLGen_UK
dc.subjectBaseline Groupen_UK
dc.subjectEUen_UK
dc.subjectEuropean Unionen_UK
dc.subjectFSGen_UK
dc.subjectFuel Stressed Groupen_UK
dc.subjectMEGen_UK
dc.subjectModerately Engaged Groupen_UK
dc.subjectRETsen_UK
dc.subjectrenewable energy technologiesen_UK
dc.subjectVEGen_UK
dc.subjectVery Engaged Groupen_UK
dc.subjectUSen_UK
dc.subjectUnited Statesen_UK
dc.subjectUKen_UK
dc.subjectUnited Kingdomen_UK
dc.titleExploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptanceen_UK
dc.typeArticleen_UK
dcterms.dateAccepted2023-12-18

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