Productisation business model in non-OEM aero-engine MRO service providers

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2016-12-31

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IOS Press

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Book chapter

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Arie Wibowoa, Benny Tjahjonob and Tetsuo Tomiyama. Productisation business model in non-OEM aero-engine MRO service providers. In: Advances in Manufacturing Technology XXX, Advances in Transdisciplinary Engineering Series, IOS Press, Loughborough, pp561-566. Eds. Yee Mey Goh and Keith Case.

Abstract

The combination of product and service to provide customer’s satisfaction has been known since 1990s in the aerospace industry, particularly within MRO (Maintenance-Repair-Overhaul) service providers. Initially, the OEMs offered servitisation solutions by bundling the product with services. However, to remain competitive, the non-OEM MRO service providers also initiated bundling its service with products as offerings. This productisation business model is a reverse approach of a servitisation business model. This paper identifies and proposes five types of the productisation business model and each of these types will be shown with a descriptive analysis and illustrations to highlight the understanding of the evolution towards providing offers by bundling services with products. Through this study, non-OEM aero-engine MRO service providers will be able to assess the most suitable business model, based on the MRO service provider’s strengths and challenges.

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Github

Keywords

productisation, business model, MRO Service Provider

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©2016 IOS Press. This is the Author Accepted Manuscript. Please refer to any applicable publisher terms of use.

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