Productisation business model in non-OEM aero-engine MRO service providers

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dc.contributor.authorTjahjono, Benny
dc.contributor.authorTomiyama, Tetsuo
dc.date.accessioned2017-08-09T13:25:11Z
dc.date.available2017-08-09T13:25:11Z
dc.date.issued2016-12-31
dc.description.abstractThe combination of product and service to provide customer’s satisfaction has been known since 1990s in the aerospace industry, particularly within MRO (Maintenance-Repair-Overhaul) service providers. Initially, the OEMs offered servitisation solutions by bundling the product with services. However, to remain competitive, the non-OEM MRO service providers also initiated bundling its service with products as offerings. This productisation business model is a reverse approach of a servitisation business model. This paper identifies and proposes five types of the productisation business model and each of these types will be shown with a descriptive analysis and illustrations to highlight the understanding of the evolution towards providing offers by bundling services with products. Through this study, non-OEM aero-engine MRO service providers will be able to assess the most suitable business model, based on the MRO service provider’s strengths and challenges.en_UK
dc.identifier.citationArie Wibowoa, Benny Tjahjonob and Tetsuo Tomiyama. Productisation business model in non-OEM aero-engine MRO service providers. In: Advances in Manufacturing Technology XXX, Advances in Transdisciplinary Engineering Series, IOS Press, Loughborough, pp561-566. Eds. Yee Mey Goh and Keith Case.en_UK
dc.identifier.isbn978-1-61499-667-5
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/12295
dc.identifier.urihttp://dx.doi.org/10.3233/978-1-61499-668-2-561
dc.language.isoenen_UK
dc.publisherIOS Pressen_UK
dc.rights©2016 IOS Press. This is the Author Accepted Manuscript. Please refer to any applicable publisher terms of use.
dc.subjectproductisationen_UK
dc.subjectbusiness modelen_UK
dc.subjectMRO Service Provideren_UK
dc.titleProductisation business model in non-OEM aero-engine MRO service providersen_UK
dc.typeBook chapteren_UK

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