Good marketers know the score

McDonald, Malcolm

dc.contributor.author	McDonald, Malcolm
dc.date.accessioned	2006-05-26T14:50:33Z
dc.date.available	2006-05-26T14:50:33Z
dc.date.issued	2006
dc.identifier.citation	McDonald M. (2006) Good marketers know the score. Marketing Intelligence & Planning, Volume 24, Issue 2, pp. 105	en
dc.identifier.issn	0263-4503
dc.identifier.uri	http://hdl.handle.net/1826/1093
dc.identifier.uri	http://dx.doi.org/10.1108/02634500610653964
dc.description.abstract	The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.	en
dc.format.extent	24383 bytes
dc.format.mimetype	application/pdf
dc.language.iso	en	en
dc.publisher	Emerald	en
dc.title	Good marketers know the score	en
dc.type	Article	en