Browsing by Author "Schmitt, R."

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    The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry
    (Cranfield University Press, 2009-04-01) Schmitt, R.; Schumacher, S.; Scharrenberg, C.; Rajkumar Roy; Essam Shehab
    Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.
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    Strategy Assessment and Decision based Implications for Integrated Product-Service-Suppliers
    (Cranfield University Press, 2009-04-01) Schmitt, R.; Hatfield, S.; Rajkumar Roy; Essam Shehab
    In order to provide effective Product-Service-Solutions, so-called Integrated Solutions, especially industrial SME face challenges regarding the selection of appropriate business models regarding their internal organisation. Contingency Theory claims that a good fit between structural, strategic and external factors is necessary for a company’s success. The servitization strategy can be organised on a continuum of Individualisation and Standardisation. It is, therefore, vital to align business processes, organisational structure and leadership styles with the corresponding strategy. An assessment concept is presented which allows strategy identification as well as implementation guidelines for the organisational development of Integrated Solution Suppliers increasingly providing Product-Service-Solutions.