Strategy Assessment and Decision based Implications for Integrated Product-Service-Suppliers

In order to provide effective Product-Service-Solutions, so-called Integrated Solutions, especially industrial SME face challenges regarding the selection of appropriate business models regarding their internal organisation. Contingency Theory claims that a good fit between structural, strategic and external factors is necessary for a company’s success. The servitization strategy can be organised on a continuum of Individualisation and Standardisation. It is, therefore, vital to align business processes, organisational structure and leadership styles with the corresponding strategy. An assessment concept is presented which allows strategy identification as well as implementation guidelines for the organisational development of Integrated Solution Suppliers increasingly providing Product-Service-Solutions.